WORKSHOP PRESENTERS

Annie Jennings, president Annie Jennings PR, New Jersey , specializing in promoting authors and experts to the media, over 20,000 authors experts have signed up.  Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.  www.anniejenningspr.com

Chris Van Buren (Workshop Leader)has a varied background in the writing, publishing business and art media. He began his career as a computer documentation writer and went on to become an editor at CompuSoft Publishing, first computer book publishing companies in the United States . He became Editor and Publisher of several computer and industry newsletters, including The AppleWorks Journal and the Microsoft Works in Education Newsletter, co-published with Microsoft Corporation. He has written over 15 books, including Poor Richard's Creating E-Books.

Max Haroon, Founding President of Society of Internet Professionals. He has been involved in various sectors of the Information Technology (IT), Internet and Training for over 25 years. He has completed consulting, speaking, executive, advisory, forging alliances and entrepreneur assignments in Europe, Middle East and South East Asia and N. America. He provides consulting services in the area of advisory Boards, e-business planning, e-learning, event planning and se-marketing & search engine optimization.

Stefan Eyram, Manager of Business Development, ExactTarget Inc. has over 15-year marketing and sales experience focusing on email marketing. Stefan is industry contributor with the Association of Internet Marketing and Sales (AIMS). OneDegree.ca. Some past clients include leading brands in retail, consumer packaged goods, the pharmaceutical and financial industries as well as the agency world. http://www.exacttarget.com

Janette Burke is Principal Publicist and Editor of Prime Time PR – She's also a Branding/Publicity Consultant, Coach, Columnist, Trainer and Speaker who teaches Small Business Owners, Professionals, and Sales & Marketing teams how to increase their bottom lines adding PR to their marketing and communication mix; be featured in the best publications and interviewed on top radio and TV shows, publicize and promote themselves on the Internet and drive traffic to their website –getting optimum results as their own publicist. www.primetimepr.ca .

TOPICS

1: Becoming an E-Publisher, Chris Van Buren
What does digital publishing involve? How e-Book and digital publishing compare to other forms of publishing. Who is doing what in the world of digital publishing? Resources and contacts for e-publishing ventures -- from e-books to blogs. How to get distribution. Options for publishing partnerships. Diary of a digital publisher.

2: Good Ideas: Defining Your Concept to Meet the Market, Chris Van Buren
How to evaluate your idea and refine it to best suit your market. How to identify your market. What makes a good book in the various market categories: fiction, non-fiction instructional, technical, trade non-fiction, humor, etc. How to respect book categories while not being restricted by them. Creative vs. profitable.

4, Publishing and Distribution, Chris Van Buren
Techniques for establishing an e-Book/self publishing business. How to evaluate different e-Book formats and devices. Developing a business model. Best practices for digital publishing ventures. Case studies.

5: Leveraging the Promotional Power of Internet, Max Haroon
Go beyond your website, e-marketing can put you in the same league as large companies. Explore various Internet resources for marketing, promotion and publicity. Find out why some author or their book ranks high with search engines. Take advantage of publicity and promotions on the net, using tools such as pay-per-click, affiliate programs, banner, web related channels for Webinar/tele-class, blog and social networking websites.

6:Creating the Buzz for Author and the Book, Annie Jennings
Book promotion and publicity strategy for maximum sales includes securing interviews on Radio and TV shows, getting your titles mentioned in Magazines and Newspaper articles as well on article placement on Internet Websites. Each of these media outlets are powerful venues for book promotion, maximizing sales and overall publicity. 

7, E-Mail Campaign: Best Practices, Stefan Eyram
Even with the concerns of spam, email campaigns are the best and cost efficient method of publicity and promotion of your book, yourself and your programs. Explore the best practices for email marketing with an experienced marketer and email industry veteran.

8, What Should be Included in the Press Release, Janette Burke
Review of tasks involved in preparing for Media kit.

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