Society of Internet Professionals, not-for-profit association, upholding professional standards since 1997

Internet Marketing and Optimization of Your Website

All companies seek 1st page position on Google for industry keywords. However, many companies do not accurately gauge the performance of their Online Marketing in terms that relate directly to their business. Measurement of visitors' actions and using Data Driven Decision Making is key to achieving positive ROI (Return On Investment) and running a successful marketing campaign.

Explore three essential steps of a well-rounded Internet Marketing strategy from Michael Morganstein of Texchwyse and seven-steps to optimization of your website from Max Haroon of Society of Internet Professionals..

Presenters
Michael Morganstein, team leader at TechWyse Internet Marketing, is an experienced Internet Marketing Professional with more than 12 years in the field. He's worked with hundreds of companies to build online brands and attract targeted customers. His words of wisdom include always speaking your customers' language.

Seven Steps to Rank Your Website High: Organic Optimization of SIP Website. More than ten years, SIP was more interested in getting a website rather than worrying about search engine optimization (SEO) methodology. What we did was based on common sense, user friendliness and best practices. For many years, the sipgroup.org, our SIP Website is ranking high with Google and other search engines.

Max Haroon, Architect of sipgroup.org and president of SIP will share his practical tips and evolutionary process.

Date & Time:
Wednesday October 26, 2011, 6:00 pm - 8:00 pm; Regsitration: 5:30 pm

Location:
Metro Hall, Room 303, John St. (at King West), Toronto