For years, Google News AI-driven software has aggregated stories into the news page. Some journal publications have made efforts to replace functions of journalism without success.
Companies continue to find more effective ways to produce written work. Microsoft could be among them, as it has announced that a group of editors will end their contracts in a month and their services are no longer needed. Microsoft says that increasing investments and re-deploying workforce is an ongoing process. While the full-timers at MSN continue to provide work of journalism, AI will replace the contractors’ work.
AI-driven technology at MSN intends to produce the editors functions:
- identify trending news stories
- recreate headlines
- attach slides and images to written content
- maintain editorial calendars
- plan and assign content.
While AI has been used to compile data from over 3500 companies generating coverage of quaterly earnings reports, it proves a profitable avenue. Ai-apps are efficient and the companies value their work in this respect. They mine large databases and process huge amount of data.
Looking from another angle, AI-driven apps have failed in their attempts to produce more refined functions of journalism such as writing a story based on the news feed for a sports event. The stories prove bland and weird according to Professor Dan Kennedy at North Eastern University, School of Journalism in Boston.
By all means, the software can take up improvements. By achieving this, it could be used and unfold without engaging the editorial judgment that the published stories currently have.
With the advancement of AI, some leaders in journalism figure that more developed AI technology can get to a point where it can hide and manipulate information. This approach does not sync with current journalism standards. The present views on the capacity of AI to select and rearrange data for broadcasting hits high skepticism.